سؤال إنجليزي توجيهي في القراءة والاستيعاب

Known as contextual advertising, this alternative method involves the strategic placement of relevant adverts on relevant web pages, for example, an advert for a cookbook on a website dedicated to food. Contextual advertising has a number of advantages for the marketer: it is inexpensive, it is generally proving to be quite effective, and it respects privacy laws. A pitfall, however, is that a company's advert may appear side by side with that of a direct competitor.